Bog Roll ::

It's Not Magic, It's Work!

25 Jul 2010


When I finished my first degree I spent a summer working for John Ashworth & Partners. It was a very interesting job and at the same time I learnt a lot about the paint industry and how poor most paint actually is.

One of the things they invented and I got to play with is ECOS*, their zero odour paint system. It is a 100% volatile organic free paint system. Basically it is a water based system that actually works.

The problem with ECOS is the same as the problem with Linux and a whole host of other things, it doesn't matter that you are vastly superior to the brand leader, the fact you are not brand leader make it almost impossible to sell the stuff.

Now I own my own home, I have to put my money where my mouth is and actually buy their paint to use on my own house. For the past few weeks I've been running down paint the house came with, soon I'll have to buy fresh and it's going to be UK invented, UK made, top quality stuff!

* Warning, the ECOS web site is a bit hippy and full of tree hugging nonsense, but the paint that is in the tins is brilliant stuff.